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Taco Bell messed up.

People don’t want crazy foods like a Naked Egg Taco in the morning.
There’s a time for crazy foods. And that time is after 11 am.

But Taco Bell isn’t the only one that’s gone too far before.

So, in an act of radical honesty, we tapped the authority on taking things
too far to deliver a breakfast apology on behalf of Taco Bell.

TACO BELL
DEUTSCH LA
2022

Taco Bell messed up.
again.

A couple of months later, we brought Pete back.
And he brought a new Breakfast item to life.
Something ridiculously obvious.

TACO BELL
DEUTSCH LA
2023