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Copa Coca-Cola
They gave everything to football: skipped meals, played through pain, argued like their lives depended on it. Copa Coca-Cola is where the game finally gives something back.
A global tournament that offers 1.4 million young players the structure, respect, and spotlight they’ve earned. To tell their stories, we went where they play, from backyards in Brazil to dusty fields in South Africa. Because this wasn’t about making ads. It was about honoring a love that never asks for anything, but deserves everything.
Coca-Cola
Ogilvy
2014
